Trying to appeal to cyclists with an ad placed at a bike rack, the image and copy don’t add up to the clever pun they were probably going for. “Peddling” means to sell something, while what the cyclist is doing is “pedalling” (or “pedaling”) a bike. Obviously, they could have used my usage cartoon for that exact thing.
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You’re too observant.
I know. It’s such a drag, knowing what words mean and how they’re spelled. If only there was someone who lived with me who understood this tendency… 😉