Magazine articles, reviews, and blog posts
Shopping Locally this Christmas is a gift to the Royal City, Tenth to the Fraser, November 25, 2011
Cycle Adventures: Gabriola Island, Momentum magazine #45, June/July 2010: (PDF) (weblink)
Book review of The Three Fates of Henrik Nordmark: A Novel (opens PDF), subTerrain 58, 2011
Book Review of Cabin Fever: The Best New Canadian Non-fiction (opens PDF), subTerrain 56, 2010
Book review of Buying Cigarettes for the Dog: Stories, subTerrain, 2009
Authentic Japanese Restaurants in Vancouver, Suite 101, February 2009
Sleep Paralysis, Suite 101, February 2009
Cool Canada: Winter adventures that won’t cost the earth, alive magazine, December 2007
Spice Up Your World: Conscious home colours, alive magazine, July 2007
Copywriting
Superstars
I wrote copy for this recruitment campaign for FortisBC’s two new customer service centres. We created attention-getting, “Superstar” themed ads for commuter newspapers (Metro, 24), community newspapers, job hunting websites, and drive-time radio. As a result, the FortisBC Careers web page received over 20,000 hits and about 6,000 applications for the advertised positions.
Make Yuck Useful
The offering was renewable natural gas from FortisBC. The target audience was eco-conscious consumers who would pay a premium for environmentally friendly energy. The creative concept was … lovable waste-eating bacteria? As copy writer, I helped FortisBC deliver a multi-faceted campaign including a web page, print and web banner advertising, bill inserts, and joint promotions with the City of Vancouver.
Whitecap Books
I wrote media releases, author bios, catalogue copy, and information sheets for cookbooks, children’s books, lifestyle, gardening, and travel titles. I wrote and designed the Hook, Line and Dinner flyer to promote Whitecap’s seafood cookbooks to seafood retailers. The mail-out was successful, resulting in several new accounts, including at least one customer who ordered every book featured on the flyer.
Websites, web content, and social media
Lynn Valley Bikes
Wrote and revised web copy for this North Vancouver bike store to fit the brand, web writing principles, and SEO keywords.
OrganicJetsetter.com
Wrote guide to organic shopping and dining in Vancouver.
VancouverPlus.ca
Interviewed business owners and wrote profiles of Vancouver and Victoria-area restaurants, stores, and attractions for this Yellow Pages-owned website. Also wrote link text. Examples:
Christine … has proven to be one of my most trusted writers. Her writing requires very little editing (if any) and is always engaging and submitted on time. She’s an editor’s dream and I would highly recommend her for any position she may be pursuing.
—Jennifer Aikman, editor, VancouverPlus.ca/CalgaryPlus.ca
Slow Food Vancouver
Guest-tweeted for @Slowfoodvan during the 2010 Slow Food Cycle Tour weekend (hashtag #slowfoodcycle)
You tweeted like a pro!
—Philip Solman, publisher, Edible Vancouver
Yelp
One of the original Yelp Scouts for yelp.ca/vancouver, and an active Yelp Elite Squad member for three years with over 650 reviews.
