Lady Gaga’s Born This Way Foundation is asking its Twitter followers to tweet their New Year’s resolutions, pledging what they will do this year to “create a #bravenewworldin2012.” I wonder if they happened to notice that Brave New World is a novel about a dystopian future society. Aldous Huxley created a nightmarish vision of constant sex, control and consumption … er … Maybe Lady Gaga’s followers could complete the irony and pledge to dial up some reading comprehension and literacy for 2012.
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PR departments may think they control the public perception of the internal nature of their companies but Twitter Lists has busted this wide open.